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Custom Newsletter Services — Create and Connect through Newsletters and e-Blasts

Melanie Saxton

Newsletters are hyperlinked to your website, driving traffic to your content. Potential clients can take advantage of promotions and sales. ” Then, I explain the wonders of integrated marketing, where powerful digital marketing efforts overlap and work together across channels and touch points.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. 2024 is going to change everything in marketing. When it comes to the application of AI to digital marketing, 2023 was just the warm-up period. The question now is how we can be part of the future of writing online.

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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

How to Become a Marketing Manager 4. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. They oversee the product’s entire journey from launch to sale. Others insist they differ.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

A content writer usually writes to educate, inform, and entertain. They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand. A Definition of Copywriting.

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

So, design your marketing campaigns with this longer B2B sale cycle in mind when promoting your products to business buyers. After completing the steps above, you’re in a great position to create an overall B2B marketing plan and select the best B2B marketing strategy for your company. Need more details?

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3 Content Writing Courses To Help You Get The Ball Rolling!

Text Mercato

Here is a list of our top five online content writing courses to help you give your writer self a kick start! Udemy - Ultimate Web Content Writing Masterclass Freelance content writers who have little to no experience and don’t know where to start will find this course extremely useful! It is rated at 4.6

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