Remove Editorial Team Remove Lead Generation Remove Proofreader Remove Webinar
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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. For written articles, the research phase informs the outline and first draft, which is then reviewed by internal proofreaders before a second draft is created.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

On-demand content like webinars, demos, video lessons, etc. With all those multiple and diverse content assets being created and so many (remote) teams being involved, how can you ensure that each of them is marketed effectively? Content marketing offers great lead-generation opportunities.