Content Marketing Institute

OCTOBER 24, 2018

Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. You are either keeping up or falling behind.

Editorial Team 94

Editorial Team Content Editorial Communication 94

Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. OptinMonster does this by helping you build high-converting lead-generation forms. SEO and outreach. Ahrefs is far and away my favorite SEO tool.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. The best part of writing these articles is that they write themselves more often than not.

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. On-demand content like webinars, demos, video lessons, etc.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95