BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. At BKA, we prefer using an editorial calendar alongside our content map to avoid confusion. For B2B customers, detailed product pages, white papers and landing pages may be ideal, and virtually all audiences respond well to video content.

Landing Page 68

Landing Page Content Social Media Keywords 68

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Proofreader 119

Proofreader Writing Recruitment Brand 119

Contently

DECEMBER 14, 2022

Make Sure Your Strategy Includes Lead Generation. A good content strategy grows your lead funnel, starting at awareness and pulling the prospect through the consideration and decision stages. And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Article Writing

SEPTEMBER 21, 2023

Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). Guest posts on sites will usually need to go through a rigorous editorial process before getting approved. This is not a pervasive problem; there is usually a nice middle ground of decent websites with reasonable editorial schedules.

Post 104

Post Portfolio Editorial Social Media 104

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. Convert Your Landing Pages. Your website is your lead conversion magnet when it comes to converting social media into sales in business. If your landing pages are not ready for the leads to come in, it’s considered a lost lead!

Social Media 52

Social Media Sales Media Landing Page 52

Intergrowth

MARCH 5, 2023

Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. White Paper A white paper is a long-form report that usually presents a common problem and then offers a solution.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92