ProBlogger

DECEMBER 10, 2014

If there’s an editorial calendar, planned per day, for the period of time, how are the deadlines being met? Kevan Lee of Buffer Blog wrote the ultimate guide on social metrics and gets right to the point with an emphasis on leads. Time has a cost to it – a direct one at that. A conversion is that metric you should hang on to.

Social Media 54

Social Media Media Landing Page Editorial 54

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

Contently

DECEMBER 14, 2022

Make Sure Your Strategy Includes Lead Generation. A good content strategy grows your lead funnel, starting at awareness and pulling the prospect through the consideration and decision stages. And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Moz

DECEMBER 13, 2020

How link building is similar to lead generation. There’s no “lead generation” in link building. If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire. Website’s “About Us” page.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Intergrowth

MARCH 5, 2023

Canonical tags allow you to tell search engines which version is the primary source of that content so that the authority of all versions of the page is consolidated into that singular page. Here, you could add a canonical tag to the three pages that tell search engines that Page A is the primary version of the page.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

JANUARY 29, 2018

They’ll help you to then convert those subscribers into customers by helping you design landing pages and customize the look of your pages and blog posts as well. Because I do have plugins that help you design your blog, build landing pages, generate leads, increase conversions. It’s very cool tools.

Landing Page 45

Landing Page Sales Blogger Blog 45

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. Documents expounding on a specific topic, usually 5,000+ words, delivered as PDFs, written to give away as lead-generation pieces. — Step 18: Map out your editorial calendar You know what content you’re going to make. Snapshot the content team and the workflow 17.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Contently

MAY 9, 2024

It’s a more editorial style that can make your white paper read like a magazine story. Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. This turns your white paper into lead-generating content.

Proofreader 119

Proofreader Writing Recruitment Brand 119

ProBlogger

AUGUST 12, 2015

Blogging can be an effective lead generation strategy, if done correctly. This involves practices such as following a publishing schedule, planning an editorial calendar, concentrating on the same topic and so on. Using every opportunity you have to link to your sales page/landing page from your blog.

Blog 55

Blog Blogging Landing Page Lead Generation 55

Content Marketing Institute

OCTOBER 17, 2018

It could be a landing page, a headline, a call to action, an image, social proof, or something else. Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better.

Landing Page 99

Landing Page Editorial Lead Generation Social Media 99

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots.

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

JANUARY 21, 2019

That was the premise of Andy Crestodina’s Content Marketing World session, Content Strategy and SEO for B2B Lead Generation. I’ll summarize Andy’s advice for each of the four tactics and connect the dots to tie them with B2B lead generation. It gets everyone on the same page. Connecting the dots to lead generation.

Content Marketing 94

Content Marketing Marketing Editorial Content 94

Content Marketing Institute

NOVEMBER 7, 2017

Rather than disrupting the editorial experience, the content used in native advertising campaigns is designed to align with the tone, format, and topical focus of the articles a reader would normally expect to find on that publisher’s site.

Promotion 102

Promotion Content Social Media Advertising 102