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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Types of B2B Content Even if you have interesting, compelling B2B copy, you need to position it correctly to achieve the best outcome.

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-form content should have a target word count of 300–600 words. Or, you might measure the number of conversions generated by that landing page.

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34 Blog Examples To Unlock Creative Ideas For Your Own Blog

CoSchedule

link] landing page for all their blog content What Makes the Shopify Blog Great? The first thing that stands out is its variety of content. link] writes about controversial topics and utilizes short, unique content rather than long form content. What Makes Chris Brogan’s Blog Great?