How to Evolve Your Storytelling for Better Engagement and Conversion
Contently
DECEMBER 13, 2022
Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,
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