Remove Marketing Copy Remove Persuasion Remove Web Content Remove White Paper
article thumbnail

Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. For those who are interested in the Apple brand and upcoming products, it is valuable content. What Makes a Good Copywriter?

article thumbnail

What is Content Writing? 10 Essential Tips for Irresistible Content

Smart Blogger

It might include a blog post (like the one you’re reading now), video or podcast scripts , social media posts , ebooks , white papers , press releases, web pages, and the like. Let’s contrast: A copywriter focuses on producing persuasive writing (copywriting) that aims to sell. You want them to feel alive.

Writing 107