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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

So, try multi-purposing your blog content: in addition to using these posts for website content, consider mailing a short summary and article link to your mailing list or reusing it in a company newsletter. Note that your web content will need search engine optimization (SEO) to be found.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. For those who are interested in the Apple brand and upcoming products, it is valuable content.

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What is Content Writing? 10 Essential Tips for Irresistible Content

Smart Blogger

It might include a blog post (like the one you’re reading now), video or podcast scripts , social media posts , ebooks , white papers , press releases, web pages, and the like. A freelance content writer creates web content that educates the reader and helps them fall in love with your company or brand.

Writing 102
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How to Become a Writer and Live Out Your Dream

Words Matter by Wix

Copywriter creates advertising or marketing copy on behalf of companies, brands or agencies. Ghostwriter is someone hired to write text for another person who will be officially credited for that content. Technical writers can communicate complex information in written form, like documents, manuals and white papers.

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Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. On one project you might be writing a white paper on small business trends for Salesforce. SEO Copywriting SEO copy is a subset of content marketing.