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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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5 Alternatives to Yahoo Groups

Neil Patel

Yahoo launched Groups in January 2001. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. It can help you position your brand, find potential customers, and build long-term relationships with them. What Was Yahoo Groups Used For?

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

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13 Best Affiliate Marketing Website Examples

Backlinko

How They Make Money Dog Food Advisor does not make use of any explicit product endorsements or ads, which means that its affiliate marketing strategy is more subtle. The placement of the affiliate links is also quite fitting considering Minimalist Baker’s brand of simplifying the cooking process. The best part?

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