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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 99
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5 Alternatives to Yahoo Groups

Neil Patel

Yahoo launched Groups in January 2001. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. It can help you position your brand, find potential customers, and build long-term relationships with them. What Was Yahoo Groups Used For?

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

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Blog Business Model 1: Land Public Speaking Gigs Through Your Blog

ProBlogger

Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. I knew I’d never get the type of speaking gigs I wanted unless I had a platform to build my overall brand awareness and influence. But I see my brand growing, along with my speaking schedule.

Blog 38
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13 Best Affiliate Marketing Website Examples

Backlinko

million Most active affiliate programs: British Airways; Ryanair; AdSense Founded in 2001, Skyscanner has quickly become a trusted resource for people looking to compare and book flights, hotels, and car rentals. Apart from their reviews, the affiliate website also has a podcast, The Passionate Runner, which aids in spreading brand awareness.

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