Remove 2001 Remove Brand Awareness Remove Sales Remove Script
article thumbnail

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

In 2001, apparel brand Vans sponsored the feature-length documentary, Dogtown and Z-Boys, chronicling the early skateboarder culture of Southern California. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. Vans embodies skater culture. Where to begin?