Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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22 Leading Social Media Platforms For 2024 (Ranked By Monthly Active Users)

Adam Connell

Want to know what the leading social media platforms are? I’ve got you covered. In this post, I’ll be sharing the 22 most popular social media platforms in the world. Ranked according to the number of monthly active users. I’ll tell you everything you need to know about each of them and share some interesting.

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How to Find and Use Competitor Keywords

Ahrefs

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.

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How to Develop Your Brand’s Tone of Voice (Examples + Template)

Backlinko

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text.

SEO 84
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How to be more collaborative when working with AI.

Nick Ursborne

Much of the time, we use tools like ChatGPT to answer questions. Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. “Where can I find the best price for an all-inclusive vacation in Cancun?” “How do I make coffee with a percolator?” We bring those same habits to models like ChatGPT, or hybrid tools like Perplexity.ca.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How To Approach Content Mapping Easily and Efficiently

BKA Content

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate of 11% plus. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

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How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique

Enchanting Marketing

How good are you at explaining your ideas? Do readers jump up to implement your advice? Let’s be honest, writing a good explanation is tougher than it seems. Explanations often turn out to be a tad dry and uninspiring—and when we fail to captivate our readers, we fail to communicate our ideas, too. So, what can you do to explain with clarity and zing?

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Don’t Follow Tesla’s Marketing Mistake

Content Marketing Institute

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

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A Writer’s Secret Weapon: Add a Listening Pass to Your Editing Arsenal

Jane Friedman

Today’s post is by author, editor, and book coach Suzy Vadori. When you’re reading your own words during an editing pass, your brain works against you in two ways: Your fears can take hold. When this happens, you might be hard on yourself, worrying that everything you’ve written is garbage. This can lead you to over-edit and tinker with your page until you can’t be sure if you’re making your book better, or worse.

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50 Euphemism Examples + Why You Should Use It

Make a Living Writing

In the realm of language and literature, euphemism serves as a linguistic tool that softens the impact of potentially harsh or sensitive words or phrases. It involves substituting a mild or indirect expression for one that might be considered too blunt, offensive, or uncomfortable in certain contexts. In this article, we will be exploring various ways to use euphemisms in your writing and give some euphemism examples.

IT 109
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31 Best Affiliate Products To Promote All Year Round

Blogging Wizard

Affiliate marketers can make a lot of money selling products online. But there’s growing competition. So if you want to join them, it’s not enough that you find the right.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Content Marketing Institute

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.

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brightonSEO Live Blog

Ahrefs

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).

Blog 102
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Top 8 Benefits of Effective Communication in the Workplace

Grammarly

Communication affects almost every aspect of our work and work lives. It’s how we move work forward, collaborate, achieve business goals, and maintain positive workplace relationships. How successful we are at any of these essential business practices is directly impacted by our communication skills. Most of us agree anecdotally that effective workplace communication is better for business.

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IRS kicks off annual Dirty Dozen with warning about phishing and smishing scams

Freelance Union

The Internal Revenue Service today kicked off the annual  Dirty Dozen  list with a warning for taxpayers to be aware of evolving phishing and smishing scams designed to steal sensitive taxpayer information. With taxpayers continuing to be bombarded by email and text scams, the IRS and the Security Summit partners warned individuals and businesses to remain vigilant against these attacks.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

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11 Blogging Tips For Beginners To Succeed In 2024

CopyBlogger

Blogging is still one of the best opportunities to make money online as you can build an engaged audience and. Continue Reading The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.

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How to Become an SEO Lead (10 Tips That Advanced My Career)

Ahrefs

In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.

SEO 92
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Everything Freelancers and Independent Contractors Need to Know About the New FTC Ban on Noncompete Clauses

Freelance Union

The Federal Trade Commission (FTC) recently made headlines with its rule to ban noncompete agreements across the United States. This rule will dramatically alter the landscape for millions of workers, including freelancers and independent contractors. Here's everything freelancers and members of the Freelancers Union need to know about the new FTC ruling on noncompetes.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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SEO ROI: How To Measure Your Results

BKA Content

SEO ROI: How To Measure Your Results Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run. Knowing some of the ways to calculate the ROI of SEO can help you measure the effectiveness of your SEO efforts, optimize your strategy, and help you with long-term planning.

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How to Write a Social Media Essay

Grammarly

As a current student, it’s almost guaranteed you use social media in some way. It’s also quite likely you’ll write a social media essay at some point in your academic career. If you’re wondering how to write a social media essay, read on—this guide will walk you through just about everything you need to know to write an impactful social media essay.

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How to Start Your Career as a Freelance Copywriter

Express Writers

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. It is also a great way to take control of your career and work-life balance. Freelance writers typically set their own schedule and choose the amount of work they do, a significant bonus for anyone looking for more flexibility in their careers.

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PLEASE UPDATE THE RSS FEED

The Creative Penn

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The 3 Stages of the Customer Acquisition Funnel

BKA Content

The 3 Stages of the Customer Acquisition Funnel A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad audience of consumers narrows down into leads, some of whom go on to become customers.

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GitHub Copilot: What it is, how it works, and how to use it

Grammarly

Generative AI is changing the face of creative collaboration, and coding assistants are some of the most exciting new applications. These assistants can understand your code, suggest completions, generate entire functions, and propose alternative approaches. Here’s an overview of one of the leading AI coding assistants, GitHub Copilot. Table of contents What is GitHub Copilot?

IT 71
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What’s Your Goal?

David Meerman Scott

I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off.

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Top 5 Publishing Articles/Blog Posts of the Week 04/22-04/26

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Are Preview Lists Problematic? How to Get Lost in Reading Again The Tortured Poets Department- 2600 Years of Stories Will Ai Replace All Human Writing?

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How Do You Cage Yourself in with Your Blog?

Blogging From Paradise

During one of our dawn walks we journey through the forest here in Costa Rica. I love this sign.

Blog 91
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8 Steps To Optimize Content for Google PAA

ContentWriters

Having your link at or near the top of the search results page is akin to a prime storefront on the city’s busiest street filled with your target customers. In addition to organic search results and paid ads, the Google People Also Ask section is a great way to gain visibility near the top of the page. Getting your answer into the Google PAA results boosts users’ likelihood of engaging with your site.

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Taxi Accidents: Understanding Your Rights as a Passenger

Blogtrepreneur

Taxi accidents, while less frequent than personal vehicle incidents, still pose a significant risk to passengers, especially in busy urban areas of Pennsylvania where taxis are a common mode of transport. Understanding your rights as a passenger is crucial in the event of an accident, especially in areas like West Chester. It is important to know that you are entitled to compensation for injuries and losses, just like any other car accident victim.

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AI in E-commerce Content Strategy

Copywriter Collective

The e-commerce business is greatly relying on the content strategy to reap digital success. As the years go by, with the rise in the number of online marketplaces, there is indeed no better time than now to develop content that influences, is personalized, and engaging. Introduce Artificial Intelligence (AI), the technological revolution that has overhauled the way e-commerce entities conceive, create, and distribute content.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.