2006 Copy Sales Copy Website 
Men With Pens
MARCH 30, 2010
And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. then you can really break down those barriers of skepticism that come into the average sale.
Men With Pens
JULY 29, 2012
Far too many blog posts and pages of web copy are “I” or “we” focused like this: In this post, I’m going to teach you… We are a prize-winning company… Some “I” language is fine. Here’s an example: The tests were conducted on several websites… (passive voice). Want an example?
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Men With Pens
MAY 2, 2010
The ad copy on a box of CDs. Now imagine the web copy on your site. Not your blog; the part of your website that’s devoted to convincing your readers to buy your services. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box.
ProBlogger
MARCH 11, 2011
How many times did you close that long sales copy page a few seconds after it popped up unexpectedly while you were searching for something? How can trust be built online while the Internet is full of copycats, amateurs, and inferior websites? In 2006, I was mad enough to tell people about my intentions.
Men With Pens
JUNE 13, 2010
James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. Now, if you know something is a lie, you have to make a personal decision about whether you want to write the copy. Writing sales copy is noble and necessary.
Men With Pens
MARCH 11, 2010
By offering guest post services to your clients, they’ll enjoy benefits such as: Their name on the lips of their competition Content that will be syndicated across MANY blogs More page views direct to their sales copy, higher conversions and targeted visitors There’s more you can offer your clients instead of blogging services.
Men With Pens
MAY 30, 2010
Allow me to demonstrate in a fictitious piece of sales copy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. If your web copy is putting your visitors to sleep, contact us today. That rockstar feeling? That’s one hell of an emotional benefit.
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