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Why being a nice guy will get you slaughtered in marketing

Ben Settle

Real life story about that: I learned this lesson the hard way in 2006. It was for a course for freelance copywriters. All you do is build entitlement, get zero consumption of whatever it is you are generously giving away to play Mr. Nice Guy, and, eventually, earning lots of resentment when you DO finally sell something.

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3 Simple Questions Your Website Should Answer

Men With Pens

Post by Jesse Lancos Jesse Lanclos is a freelance copywriter and business content writer. 3 Simple Questions Your Website Should Answer first appeared on Men with Pens Copyright 2006 - 2013, All Rights Reserved. So you’ve got 3 advanced degrees. You’ve been featured in glossy magazines.…

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7 Mighty Keys to Become a Freelance God |

Men With Pens

Dean Rieck decided to come on over and tell you the secrets you’re missing to making it as a freelancer – enjoy! Going from struggling writer to successful freelancer isn’t effortless, but it’s not as complicated or mysterious as you might think. I can boil it down to 7 general ideas: 1. That’s bunk.

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Full-time Freelance Writing Jobs | Men With Pens

Men With Pens

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. If you want to make a career of writing, should you look for a full-time job in a company or strike out on your own as a freelancer?

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How to Master the Freelancer’s Uber-Sell

Men With Pens

Freelancers tend to struggle with selling, to some extent. If you’re not capable or interested in providing those services, you can still be the hero by recommending a great fellow freelancer who specializes in whatever your client needs. Now’s your chance to carefully yet confidently let him know! Lambert Justin P.

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How to Set Your Copywriting Fees and Earn What You’re Worth

Men With Pens

One was a conversation with James, who commented on one of my blogs that many copywriters aren’t good with numbers. Another discussion was with an associate who said he saw freelance projects on Elance with bids of $50 for sales letters and $5 for blog posts. However, for most freelance writing, that should be your minimum.

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Do Clients Need to Like You to Buy? | Men With Pens

Men With Pens

A new freelancer hears that this guy is an expert. So he goes to the website and lo and behold, this expert claims he knows everything about freelancing. Rob Fleming – Freelance Writer for Hire´s last blog. Money, clients, time – it can even ruin them entirely and send them scuttling back to their day jobs.