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How to Write Sales Copy When the Standards Don't Apply | Men With Pens

Men With Pens

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. Made progress tonight on the design spec… Want to write for us? Not a writer?

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

I think writing copy is a little like being a lawyer. You have to rely on your client to give you the information you need and write on faith. Now, if you know something is a lie, you have to make a personal decision about whether you want to write the copy. James: Do you ever feel guilty writing sales copy?

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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

Write words that grab – and hold – their eyes on your page. Help your web copy get read by new clients who can’t wait to hand you money for the services you offer. Get your sales copy read. If you need killer copy that hooks in new clients and gets them reaching for their wallet, contact us today.

Copy 52
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Should You Go Back to School? | Men With Pens

Men With Pens

People want to see your portfolio, your testimonials, and your professional-looking website. If you want your blog to get a whole lot more readers, you should think about taking a class in how to write better articles and be noticed on the web. Writing has given me an advanced education. That’s right. You’re a freelancer.

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How to Avoid Wasting Your Blog Client's Money | Men With Pens

Men With Pens

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. Have you ever considered how your time could more effectively benefit your client by not writing for their blog?

Blog 51
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Emotional Benefits: Are You Using Them Enough? | Men With Pens

Men With Pens

Allow me to demonstrate in a fictitious piece of sales copy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. Do You Know This Secret Ingredient to Better Writing? gets all excited* I’ll have to write a blog post on that!! (Or That rockstar feeling?

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Is Your Education Useless? | Men With Pens

Men With Pens

You might have a degree in archaeology and now you write code for a living. Or you got your degree in comparative religion and now you write a blog about snow sports. I have to know why writing in little paragraphs is easier on readers’ brains than big ones. Years later, I run an editing and writing business.