The secrets of a top copywriting pro | Men With Pens
Men With Pens
JUNE 13, 2010
James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. Now, if you know something is a lie, you have to make a personal decision about whether you want to write the copy. Writing sales copy is noble and necessary.
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