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People Round Up, Early April, 2024

Publishing Trends

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Knopf Doubleday Publishing Group , Ciara Tomlinson joins Pantheon as an associate publicist. She was previously at Ecco.

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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

While I shared a framework useful for restructuring your team and/or making hiring decisions (which will be published shortly on this blog), today we’re digging into the various skill areas your team needs to cover. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Click To Tweet.