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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. In fact, according to Career Explorer , the copywriting job market is expected to grow by 7.6% between 2016 and 2026. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore.

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19 Strategies That’ll Help You Become an Influencer

Neil Patel

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies? Email marketing takes many forms.

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Successful digital marketing entrepreneur Dan Lok got his start in the copywriting industry this way — by apprenticing with his copywriting mentor Alan Jacques: “Why did this work out so well? Visit their websites, analyze their content, and make note of areas you can improve. Constant Content.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Chapter 2: Content Marketing versus Content Strategy.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

Some companies only see it as a more efficient way to do classic, direct marketing. Some others see it as a complete alternative to advertising and treat it as such. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

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4 Business Models for Content Marketing

Content Marketing Institute

Some companies only see it as a more efficient way to do classic, direct marketing. Some others see it as a complete alternative to advertising and treat it as such. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.