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Why Do Publishers Close Imprints?

Jane Friedman

Because of the socio-political situation today, you can see this as clearly as ever: Since 2016, new publishers and imprints have appeared to serve the conservative and far-right political audience. An art director? A marketing director? Does a publishing company need a head of production for every imprint?

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. JLL’s Americas team had considered the idea of a magazine before the rebrand.

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Want Engaging Social Media Content? Lessons From a Viral Smash

Content Marketing Institute

Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. For Chris, the election result was more evidence that, in his words, things were going “a bit 2016.”. “I christhebarker (@christhebarker) December 27, 2016. election coverage.