How Content Marketing Became Brand’s Trusted, Unified Source
Content Marketing Institute
AUGUST 10, 2018
JLL CEO Christian Ulbrich thought this tone reflected the collaborative, curious, and confident nature of the company. During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created.
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