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Why Do Publishers Close Imprints?

Jane Friedman

Because of the socio-political situation today, you can see this as clearly as ever: Since 2016, new publishers and imprints have appeared to serve the conservative and far-right political audience. They are, however, being thrifty with post-acquisition spend, and writers need to understand this. An art director?

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. As the editorial director, Glenn also writes content, rewrites stories from other groups, and checks the quality of everything produced.