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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Neil Patel

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. jQuery Modal Popup Ads. WordPress Popup Ads.

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. What Are the Benefits of Personalized Advertising for Paid Search?

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How to Choose The Right PPC Agency

Neil Patel

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

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Google Search Quality Guidelines: What You Need to Know

The Hoth

Google has updated its Google Search Quality Guidelines multiple times since 2017. For those that don’t know, Google Search Quality Guidelines is a 150-page document for Google’s search quality evaluators. . Pages receiving the lowest quality MC rating will have Main Content that falls into the following categories: Misleading.

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17 Charts That Show Where Social Media is Heading

Neil Patel

You already know it’s harder to get traffic from the social web unless you spend money ads. How should you combat their algorithms so you can generate a positive ROI as their ad prices keep going up? Now let’s look at the percentage of digital ad spend going towards social media sites. Sales is a complicated formula.

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6 Advanced Affiliate Marketing Strategies to Try

Neil Patel

One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise). Just look at what happened with fidget spinners: Mid-year 2017 was the perfect time to get into that market. You can do this using Google Analytics.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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