Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? In-feed native advertising like Sharethrough is used by IQ in conjunction with social platforms like Facebook for multichannel native advertising.

Audience 109

Audience Editorial Team Editorial Social Media 109

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. shopcosabella replaced its digital agency w/ an AI platform & more than tripled its ROI.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Blog Post 111

Blog Post Post Content Blog 111