Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Our agency team came up with the idea of creating what we call a Goodness Circle. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. CCO: What is micro-influencer marketing?

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Consider how the team treated a series devoted to virtual reality. Similarly, the team studied how to use other channels to maximize value.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Click To Tweet. Content syndication.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads. The topic clusters model. Topic cluster model explained. Look to your buyer personas for assistance.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The brand claims that it “will never go back to humans.”.@shopcosabella Image source.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. news agency, The Press Association, as it develops RADAR or Reporters and Data and Robots to focus on local news content creation. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Other content was complete stories.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

JUNE 27, 2018

Zoho is a full-scale social-sharing platform akin to Buffer or CoSchedule on agency-enabling steroids. A collaboration tool like @zohosocial allows you & your team to make decisions faster. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. That’s where Zoho Social comes in. Click to enlarge.

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Collaboration Content Editorial Editorial Team 111