The New Marketing: How to Manage a Media Arm Within Your Company
Content Marketing Institute
JANUARY 3, 2018
2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Did it happen? Think of your portfolio of media companies. Click To Tweet.
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