Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Click To Tweet.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. What tasks do you automate?

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%. You can find the content you’re looking for without having to dig for it.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The brand claims that it “will never go back to humans.”.@shopcosabella

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea? Even better?

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Collaborate w/ your sales team to really understand your audience, preferably one on one, says @KimMoutsos. KimMoutsos Click To Tweet.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. Build a Content Brand. Well, guess what?

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. In addition, such authors can bring prestige and credibility to the brand’s content. Click To Tweet.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Enter third-party review websites.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

Align with your brand story. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. In fact, as Aleh Barysevich uncovered in the study SEO PowerSuite’s Link Building in 2017 , SEO professionals consider research to be the most efficient type of content for getting backlinks.).

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Don’t go overboard on branding. Develop your brand through your video content.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

An infographic that is aesthetically pleasing with relevant data – that happens to be user-friendly – will undoubtedly help increase awareness of your brand. Takeaway tip: Your illustrations need to look professional in a way that reflects the tone and messaging of your brand. They can be shared on Pinterest and uploaded to SlideShare.

Blog Post 111

Blog Post Post Content Blog 111