Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher.

Art Director 79

Art Director Editorial Agency Digital Media 79

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Finalist: Agency of the Year <100 employees).

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

APRIL 6, 2018

Here’s the formula to strategically evolve your brand communication: 1. The biggest ideas driving the brand are converted into actionable guidance for marketers and communicators. REI (@REI) November 24, 2017. Marketing and communications groups need to be in better sync. Rearticulate your brand story. Conclusion.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John is a renowned strategist, communicator, and cultural mythologist based in Hollywood. It’s a new language for communicating with audiences, and brands are still figuring out how to best tell stories with this new medium.

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Our agency team came up with the idea of creating what we call a Goodness Circle.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement. Click To Tweet.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). Michele Linn bought into the vision and took over editorial. It was hard to believe it was working.

Content Marketing 111

Content Marketing Marketing Content Consulting 111