Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. CCO: Which content creators inspire you?

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Content marketing should be more challenging and more fun.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Content Marketing Institute

SEPTEMBER 6, 2018

5 at Content Marketing World: Project of the Year. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Content Marketer of the Year. Finalist: Agency of the Year <100 employees). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Moz

OCTOBER 23, 2018

I chose to take a look at Entrepreneur.com as a base for this study, so anyone working with B2B or B2C content, whether in-house or agency-side, will probably get the most use out of this (especially because I scraped the names of journalists publishing this content — shh! DM me for it. However, there's a key unknown here.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

DECEMBER 22, 2017

That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel. What is your best advice to someone who wants to get started in the content marketing industry? (1:09:19). It makes perfect sense.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. joderama Click To Tweet. Make adventure more manageable.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97