Content Marketing Institute

NOVEMBER 25, 2017

We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney.

Content Marketing 80

Content Marketing Media Electronics Marketing 80

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. And what does this technology cost? Now, let’s meet the writing AIs behind three leading publications.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Moz

OCTOBER 23, 2018

I chose to take a look at Entrepreneur.com as a base for this study, so anyone working with B2B or B2C content, whether in-house or agency-side, will probably get the most use out of this (especially because I scraped the names of journalists publishing this content — shh! DM me for it. Feels a little wrong to publish that openly!).

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

DECEMBER 22, 2017

That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel. Create fantastic experiences throughout any content and storytelling you create. It makes perfect sense.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Content Marketing Institute

MAY 14, 2018

Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Determine whether it’s better to create the video content in-house or to hire an agency to handle it. Video Storytelling Secrets From an Award-Winning Series. Facebook’s algorithm favors native-hosted video. Buffer , 2014).

Marketing 110

Marketing Brand Awareness Storytelling Agency 110

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. If we came up with an idea and took it to an agency,” Evan explains, “we’d lose control, lose flexibility, and it would be cost prohibitive.”.@NASCAR’s The 40-person team handles: Social media.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. Travel Oregon – The Game proves that you don’t need fancy AR overlays, VR-enhanced graphics, or livestreaming video to create immersive storytelling. joderama Click To Tweet.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

APRIL 26, 2018

Whitney works with a team of six internal writers, also with journalism backgrounds , and experiments with agency resources for human interest stories. Will McKenna and Fred Macri, who shared the tale of how they built Capital Ideas at Content Marketing World 2017, round out the publication’s leadership.

Brand 101

Brand Contractor Editorial Content 101

The Creative Penn

JANUARY 30, 2023

I guess this was maybe 2017-2018ish, I was using advertising—I have a long history in digital advertising —and I was using some of what Mark Dawson was teaching , and I was combining some of that with the things that I had learned before, and with some degree of success on Amazon. Why did you decide to focus on selling direct to readers?

Advertising 98

Advertising Copy Sales Publisher 98

Neil Patel

SEPTEMBER 28, 2020

Not all agencies are built the same. So, if you’re working with an agency to help you do so, they need to have some actual marketing chops. Make sure that the agency you want to work with offers other services besides analytics. A good agency will have social scientists (or marketing experts), data scientists, and statisticians.

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Look at someone else.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

AUGUST 14, 2018

Karl Sakas , agency advisor, Sakas & Company. Seriously, who remembers what 2017 was the “year of”? Wish would die (well, evolve): I wish storytelling using heroes, villains, and victims would evolve into a more conscious story about self-discovery and unlocking humanity’s harmonious potential.

Content Marketing 97

Content Marketing Marketing Storytelling Content 97

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. When CMI founder Joe Pulizzi said almost a year ago that the custom print magazine would be a trend in content marketing in 2017 , I confess I did not understand.

Blog Post 111

Blog Post Post Content Blog 111