Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. If you read a script or even partner-created content and say to yourself, “Can I tell this story without Coca-Cola?” and the answer is yes, then it’s a not a Coca-Cola story.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

APRIL 6, 2018

And yes, that includes call center scripts. Storytelling is often done in silos at the business unit or market level. REI (@REI) November 24, 2017. Use interactive sessions and digital experiences to teach writers, marketers, agencies, legal stakeholders, and sales teams how to deliver the verbal strategy. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Brand 105

Brand Content Storytelling Editorial Team 105