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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” His work creating a magazine and multimedia website to share these stories earned the former sportswriter and newspaper editor a Content Marketer of the Year nomination.

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Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

Data licensing and how fine-tuning models might benefit creatives. The importance of personal branding, author voice, and connection with readers in a future of digital abundance. But to me, the writer, the artist, is the creative director. And I definitely think that personal branding thing is key.

Writing 98
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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. Not long ago, you might have encountered narratives about websites being “dead” due to the dominance of local packs, zero click SERPs, and other Google features.

SEO 88
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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. Not long ago, you might have encountered narratives about websites being “dead” due to the dominance of local packs, zero click SERPs, and other Google features.

SEO 76
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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Socialmedia is the face of your brand.