article thumbnail

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand. Read more >> Click To Tweet.

article thumbnail

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. Owners, creative directors, writers, in-house and agency SEOs, and many other types of practitioners contribute to marketing local businesses and participate in our initiative. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first.

Agency 56
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. Owners, creative directors, writers, in-house and agency SEOs, and many other types of practitioners contribute to marketing local businesses and participate in our initiative. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first.

Agency 56
article thumbnail

The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure.

SEO 88
article thumbnail

The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure.

SEO 76
article thumbnail

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Socialmedia is the face of your brand.

article thumbnail

Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

Data licensing and how fine-tuning models might benefit creatives. The importance of personal branding, author voice, and connection with readers in a future of digital abundance. But to me, the writer, the artist, is the creative director. And I definitely think that personal branding thing is key.

Writing 98