Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation?

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Choose unwisely and even your strongest content assets might fail. pic.twitter.com/D9zDWXxuDb.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

NOVEMBER 13, 2017

In a recent post , I detailed the ones I consider most critical for any content marketing endeavor: Essential skills: Strategy development. Content creation. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Storytelling.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

The Creative Penn

AUGUST 21, 2023

Plus, my next book for authors Writing the Shadow: Turn Your Inner Darkness Into Words will be out on Kickstarter in October, sign up for the pre-launch here ; Great examples of creative extras in Sara Rosett's campaign Murder in the Alps ; and I'm on the Travelling Through Podcast on a walk and talk along the canal.

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples].

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

Creativity 110

Creativity Marketing Content Creator Construction 110