Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. Let’s all rock our quirk.

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. REI (@REI) November 24, 2017. Next, you need to create naming logic across your portfolio to drive understanding and clarity. Portfolio thread.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

FEBRUARY 28, 2018

HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Here’s the winery’s parody, Despacito Embotellado (bottling slowly) of Despacito , one of the biggest hit songs of summer 2017. Here’s a compilation of snippets Jordan Winery left out of its official videos in 2017. Yes, toasting the barrels.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. And what does this technology cost? Now, let’s meet the writing AIs behind three leading publications.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Moz

OCTOBER 23, 2018

I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison. In 2018, they're being used more often per article than infographics were, even in their prime: Surveys are one of the "smaller" creative campaigns I’ve offered in my career.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. Click To Tweet. Agility, anticipation, and preparation are key. Click To Tweet.

Retail 82

Retail Content Education Content Marketing 82

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Healthcare IT News Australia. Play Magazine. Finalist: Project of the Year).

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

NOVEMBER 13, 2017

In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Storytelling. Don’t hire for 1 skill. Hire people who have skills in complementary areas, says @MicheleLinn. Click To Tweet. Importance of mission / differentiated content.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

Creativity 110

Creativity Marketing Content Creator Construction 110

The Creative Penn

MAY 6, 2024

How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Especially as creatives, I hear a lot of people say, “I just want to write the book.”

Social Media 52

Social Media Creativity Education Storytelling 52

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give reality a little creative license. Artificial intelligence in many forms. SarahMidMO Click To Tweet.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Data scientist – someone who “can demonstrate the special skills involved in storytelling with [complex] data, whether verbally, visually, or – ideally – both” (definition from Harvard Business Review ).

Marketing 111

Marketing Government Engineering Storytelling 111

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Do you know how many times Amazon has been ‘flooded’ with spam books?

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

AUGUST 21, 2023

Plus, my next book for authors Writing the Shadow: Turn Your Inner Darkness Into Words will be out on Kickstarter in October, sign up for the pre-launch here ; Great examples of creative extras in Sara Rosett's campaign Murder in the Alps ; and I'm on the Travelling Through Podcast on a walk and talk along the canal.

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

MARCH 21, 2018

Be creative in what you want them to guess – make it interesting for them so they want to participate. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. Externally.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. What can you do to effectively connect your products to your audience? Instagram is a good answer.

Engagement 111

Engagement Content Retail Food 111

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. They are so versatile, they can be used to represent other forms of creative work like virtual real estate, virtual worlds, fashion, and much more. Because each NFT is unique, it cannot be traded or exchanged at equivalency with another NFT.

Brand 125

Brand Brand Awareness Collaboration Storytelling 125

Buffer

JULY 27, 2017

sessions in May 2017. As an established blog, you can run the risk of dropping your standards or hoping that creativity can be scheduled in order to hit a certain number of posts in any given month. — How To Do Keyword Research in 2017  by Ahrefs. million sessions, and struggling to break out, we hit 1.5m

Editorial 52

Editorial Social Media Blog Blogging 52

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. 15 Project Ideas to Spark Your Creativity. I’ll link to the latest one of these in the show notes today for 2017. The number four type of post or content that I think does particularly well with evergreen content is storytelling. Storytelling is amazing.

Content 48

Content Storytelling Blog Blogging 48

Content Marketing Institute

DECEMBER 13, 2017

These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation. Storytelling in content marketing gives the user an “experience.” Click To Tweet. This one received over 200 shares within a few hours of going live.

Content Creator 103

Content Creator Content Creation Content Storytelling 103

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 42

Editorial Social Media Blog Blogging 42

The Creative Penn

JUNE 19, 2023

Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. The post How Authors Can Use Bookfunnel To Read Readers And Sell Direct With Damon Courtney first appeared on The Creative Penn. Joanna: It was probably me!

Copy 98

Copy Sales Publisher Publishing 98

The Creative Penn

JANUARY 30, 2023

Does it help you creatively? So yes, it's funny how we do that, but I do think it helps creatively. I have to devote entire days to one type of work: creative or administrative marketing detail work. The post The Empowerment Of Selling Books Direct To Your Readers With Steve Pieper first appeared on The Creative Penn.

Advertising 98

Advertising Copy Sales Publisher 98

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Register by December 31, 2017 for the lowest rates! Brainstorm ideas.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Elements of your marketing strategy that your analytics partner should help on include: PPC – Performance advertising, such as Google or Facebook ads, requires a combination of analytics and creativity.

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. According to REI’s Managing Editor Paolo Mottola (2017 Content Marketer of the Year), this base has helped his team provide a consistent audience experience, no matter what stories they decide to tell at a given time.@REI

Script 105

Script Content Storytelling Social Media 105

Moz

MAY 19, 2019

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

The Hoth

JANUARY 5, 2023

If your narrative storytelling is strong and your call-to-action is convincing, you stand the greatest chance of boosting conversion rates. . While focusing on newsletters within your niche is a good idea, looking at ones from other industries can spark some creative ideas you may not have thought of otherwise. .

Writing 100

Writing Marketing Education Text 100

Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Use Storytelling. You can even micro-target content.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Metropolitan Museum of Art creates extension for Chrome ( February 2017 ).

Content Marketing 96

Content Marketing Transportation Marketing Content 96

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. You just have to be creative about the type of content your community loves to consume. Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. Data-driven visuals. Flip books.

Blog Post 111

Blog Post Post Content Blog 111