Content Marketing Institute

APRIL 27, 2018

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Create an Instagram-specific landing page. HANDPICKED RELATED CONTENT: Stories, Filters, and Bots: What You Need to Know Now.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

Brand 96

Brand IT Editorial Team Social Media 96

Content Marketing Institute

JUNE 6, 2018

The goal isn’t to scale content to reach as many target buyers as possible, but to deliver valuable experiences to an individual based on your shared history. It seems you can get almost anything with a single click these days,” taunts the site’s landing page. Landing page performance report. The result?

Landing Page 101

Landing Page Editorial Team Recruitment Editorial 101

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Pharmaceutical 98

Pharmaceutical Landing Page Marketing Editorial Team 98

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Add credibility to website and landing pages.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Overreliance on YouTube.

Marketing 110

Marketing Editorial Team Promotion Social Media 110