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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Create an Instagram-specific landing page. HANDPICKED RELATED CONTENT: Stories, Filters, and Bots: What You Need to Know Now.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Create a landing page to promote text, audio, visual resources. Now that you repurposed your video content in multiple ways, bring together the streams and showcase them on your site.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. It also requires 3-5 years of experience in social media, brand, or project management.

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Input your URL and discover the featured snippets , “people also ask,” and “searches related to” for your page. HANDPICKED RELATED CONTENT: What Are Your Customers Thinking? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Curating content.

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