Moz

NOVEMBER 16, 2020

Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Smart Blogger

FEBRUARY 16, 2023

Lead Generation Statistics How can you cultivate new customers this year? 66% of markets generate leads from social media after spending only six hours per week on social media marketing. Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Moz

JULY 17, 2019

Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure. A piece of information and an anchor that scrolls directly to the information on the page @Suzzicks #MozCon — Warrior Forum (@warriorforum) July 17, 2019. First learning of the day: Fraggles.

Content Creator 45

Content Creator Landing Page Keywords Sales 45

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. Goal: Lead generation.

Brand 68

Brand Government Finance Brand Awareness 68