Why Do Publishers Close Imprints?
Jane Friedman
DECEMBER 12, 2023
versus the prior year and below their levels from 2020 and 2019. Andrea DeWerd, who runs The Future of Agency and has worked in marketing and publicity at three of the Big Five publishers, says that sometimes imprints spend too much on acquiring books, and “the sales simply aren’t there” to back up big advances. An art director?
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