Neil Patel

FEBRUARY 22, 2021

However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving.

Content Marketing 139

Content Marketing Marketing Content Social Media 139

BKA Content

JANUARY 1, 2024

You could also need to adjust your content to match your target audience’s keyword search and intent. SEO Requires New Posts and Auditing Search engines not only review your posts for keywords and intent, but they also search for consistent updates and new content. You should optimize and regularly update your content.

SEO 77

SEO Brand Awareness Advertising Insurance 77

Buffer

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content.

Long Form Content 131

Long Form Content Content Content Creation Social Media 131

BKA Content

FEBRUARY 9, 2023

Statista states that more than 230 million people in the United States shopped online in 2021, and that number is only expected to grow. Use a combination of keywords that people search for often as well as keywords that don’t have as much competition. Focus on SEO to help them come up in search results.

Brand 90

Brand Search Engine Optimization Social Media Brand Awareness 90

Fat Joe

JULY 26, 2023

Keyword placement, meta tags, and other on-page elements are all important factors in search engine rankings. Sam Underwood (@SamUnderwoodUK) July 21, 2021 Publishing stand-out content can help you earn backlinks. Run an “intext search” that looks for a specific keyword within the body content of web pages.

SEO 52

SEO Social Media Brand Awareness Engineering 52

Buffer

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content.

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-form content is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.

Content 67

Content Landing Page Ad Copy Copy 67