What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Buffer
JANUARY 15, 2024
" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios. She lauds this content as an example of a B2B brand bringing together the best of journalism and creativity to bring something new into the world.
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