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How to Humanize PPC Ads

Neil Patel

Now you understand the benefits, how do you humanize your PPC ads? You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? Buyer personas are a valuable asset because not every would-be customer responds to your PPC ad in the same way. Use Images.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. The seven-line advert he crafted had the intention of promoting a handbook for priests. One option is to become an agency copywriter, where you serve many clients.