Remove Ad Copy Remove Brand Awareness Remove Education Remove Keywords
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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

Whether users want to research products, answer a question, find a local business, or educate themselves on a new topic – search engines like Google and Bing are their first stop, even in the age of AI. Paid ads appear at the very top of the SERPs, and different businesses bid on ad placements for specific keywords related to their industry.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Great Way to Fan the Flames of a Viral Brand Awareness Campaign. Let’s face it.

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How to Use Customer Journey Mapping for PPC Campaigns

Neil Patel

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Let’s explore how to optimize each stage: Top Funnel: Awareness At the awareness stage, your goal is to make potential customers aware of your brand or product. Leverage Social Media In the digital era, consistent social media marketing reigns supreme in boosting brand awareness.

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What is a Digital Marketing Strategy? Why Create One (& How)

Smart Blogger

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Informative, educational blog posts can help confused audiences realize there is a solution to their problems, or even help them to understand what their problem is in the first place. Images sourced from remotetribe.life Simple and straightforward content that naturally weaves primary and secondary keywords works best here.