Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

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Persuasion Communication Copywriter Copywriting 130

Smart Blogger

MAY 25, 2023

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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Copywriter Copywriting Copy Persuasion 76

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 30, 2023

If you’re going to use text in an image, it can impact the reach of your ad. If you use a lot of text, it can reduce the chance of your ad succeeding, as shown below. As with many kinds of online marketing, penning persuasive copy is essential. That’s because you need to convince people to click on your ad.

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Ads Landing Page Advertising Copy 113