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How to Humanize PPC Ads

Neil Patel

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. Google offers different ways of adding images to PPC ads through Discovery ads or its image extensions option , or you could use Facebook’s carousel ads. Use Storytelling. Use Social Media.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. But copywriters are creatives who can manipulate language in a unique way.