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How to Humanize PPC Ads

Neil Patel

Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”. Converse’s campaign allowed it to launch a dialogue with shoppers and used ad copy and microsites to engage consumers, rather than going with the traditional advertising approach.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. The typical progression is junior copywriter > senior copywriter > Creative director. The next step is the creative director and then the marketing director.