Ad Copy Creative Director Digital Marketing Management 
Neil Patel
APRIL 28, 2021
As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something. It’s the human touch.
Copywriter Collective
JANUARY 24, 2023
But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. This further compounds the need to have editing skills as well Excellent communication skills because people have to understand the copy you develop. Now, here is where it gets interesting.
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