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Digital Media Assistance

Melanie Saxton

Honestly, I pursued a much later-in-life master’s degree in mass comm / digital media to inspire my daughter to do the same AND to provide expert digital media assistance to authors and businesses. Count on me for digital media assistance to enhance and expand your online footprint.

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Who Needs a Marketplace Copywriter?

Melanie Saxton

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. And here’s an example of what a Shopping ad looks like: Google SERP – Shopping Ad Clicking on the blue text or image within one of these Shopping ads will contribute to the CTR.

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