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5 Ways to Convert Paid Ad Leads

Neil Patel

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Direct Leads to a Landing Page.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Create a section on the homepage of your website summarizing these benefits, and link it to a landing page that expands on how conscious local shopping is sustaining the community. Build good internal links to these pages. I don’t want to say it will be easy — there will definitely be hurdles.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. Check out this advertisement I ran for a webinar that I hosted: Notice how specific it is?

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. It engages readers on an emotional level, appealing to their desires, needs, and aspirations. But the importance of copywriting extends even further.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases.