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What Should Your Content Marketing Budget Be?

Express Writers

Source: [link] While a marketing budget will include more than just content marketing, content marketing could be a significant portion of the overall marketing budget. This is especially relevant with the decline of traditional marketing mediums like television and radio ads.

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How to Create a Marketing Budget for 2023

The Hoth

Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. . Pay-per-click ads ( PPC ). Software tools ( CRMs , project management, etc.) . Sponsored web content . Google ads. Leads generated. SEO agencies .

Marketing 101
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6 MarTech Trends in 2021 and Beyond

Neil Patel

While every individual, agency, or company has unique MarTech needs, the constantly-growing field is making great leaps to fill any open niche. If you’re tempted to bypass adding an intuitive analytics tool to your MarTech stack, don’t. This term is very inclusive, covering everything from email templates to data analytics.

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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. How do you conduct a SaaS PPC strategy?

Marketing 102
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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! It includes everything from your logo and website to the graphics on your ad banners. television, radio, billboards).